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Austen Alexander portrait, Battle Bunker Media

About

From Florence, Alabama to a 1.4 million subscriber channel, and I'm nowhere near done.

This is the long version of how it actually went. The failures, the leaps, the bets that worked and the ones that didn't. If anything in here lights a fire under something you've been putting off, that's the whole point.

Everybody starts somewhere. I started here.

Florence, Alabama

Everybody starts somewhere. I started here.

I was born and raised in Florence, Alabama, a small college town on the Tennessee River where nobody I knew had built the kind of career I wanted. My parents were teachers. I was the kid who couldn't sit still, wanted to see the world, and didn't know how to get there yet. College didn't fit. The Navy did. If you're in a small town right now wondering if this kind of life is possible from where you sit, it is. Where you start doesn't decide where you end up.

Seven years as a Master-at-Arms.

U.S. Navy · 2013–2020

Seven years as a Master-at-Arms.

I enlisted in 2013 and served as a Master-at-Arms in Naval Security and Harbor Patrol. I tried out for the Navy Diver program and didn't pass the swim qualification. I was gutted. I thought that was the dream and I'd just watched it walk out the door. What I didn't know yet is that the best thing that ever happened to me was that failure. It freed me up to find the thing I was actually built for. Every setback has a door hidden somewhere inside it. Keep looking for it.

I started filming myself between watches.

The Camera · 2015 onward

I started filming myself between watches.

Halfway through my enlistment I bought a camera and started posting workouts. Pull-ups on the ship. Runs on base. The stuff I was already doing anyway. It was scrappy. Nobody gave me permission and nobody was watching at first. Then a few videos took off. Then a lot of them did. Here's the move most people miss: I didn't wait until I was ready. I wasn't. I started where I stood, with what I had, and the skill built itself as I went. That's how it works. Always.

I left active duty to do this full-time.

The Leap · 2020

I left active duty to do this full-time.

In 2020 I ended my contract and bet everything on the work. Same year I launched Battle Bunker, a fitness brand and obstacle community that came straight out of my training life. The plan was simple: the channel feeds the brands, the brands fund the films, and the films build the platform to do it all bigger next year. That's still the plan. The only difference between a wild idea and an actual business is the number of mornings you're willing to show up for it. Show up.

Director, producer, and host.

Film & TV

Director, producer, and host.

I direct documentaries and host long-form series that stream across major platforms (Tubi, Amazon Prime, Fire TV, Roku, and more). My namesake streaming series, Stronger Than Yesterday (the doc I directed on the Hybricon Games), and Julian: A Jiu Jitsu Story are the projects I'm most proud of. Directing taught me the craft lesson I apply to everything now: plan the story, surrender to what's actually happening, and find the truth in the edit. If you're a creative who feels like you're making it up as you go, good. That's the job.

Five ventures. One mission.

Today

Five ventures. One mission.

Today I'm running Battle Bunker, Battle Bus, Hybricon Games, AMA Marketing, and AMA Softwares, the AI software studio I launched in 2026. I still post on YouTube every week. I still partner with U.S. military branches on recruiting content. I still speak at events when the topic is something I've actually lived through. The mission I'm on is simple: build things I wish existed, tell true stories the world hasn't heard yet, and prove to the next kid from a small town that the starting line is closer than they think.

Things people ask me the most.

Who are you, in one sentence?
I'm a Navy veteran turned digital media entrepreneur. I run a 1.4M+ subscriber YouTube channel, direct documentaries that stream across major platforms, and founded Battle Bunker, Hybricon Games, and AMA Softwares.
Where are you from?
Florence, Alabama, a small college town on the Tennessee River. I'm based in California now, but North Alabama is still home.
What branch did you serve in?
U.S. Navy, 2013 to 2020. I was a Master-at-Arms doing Naval Security and Harbor Patrol. I also tried out for the Navy Diver program and didn't pass the swim qualification. One of the best failures of my life in hindsight.
How old are you?
Born June 12, 1992.
What are you building right now?
Five active ventures: Battle Bunker (fitness brand), Battle Bus (traveling competition series), Hybricon Games (hybrid sports competition), AMA Marketing (creative agency), and AMA Softwares, the AI automation studio I launched in 2026.
How do I work with you?
Use the Contact page and pick the option that best describes what you're reaching out about. Brand deals and press route to my team at Night Media. Business and venture inquiries come directly to me. I read everything.
What advice would you give someone just starting out?
Start before you're ready. Every single person I know who built something worth anything started with bad equipment, no audience, and a vague sense of direction. The craft builds itself as you go. Just get in the game.